The Merch & Holiday Shop Black Friday Sale is Here

Your most requested 'vintage' items are back for one week, friends.

The Merch Shop will be live tomorrow on Etsy at 10am CT with 25% off for Gold Standard subscribers! Some of you have told me you’d be setting your alarms for this one and if you have your eye on a specific thing, I really do recommend it. Three years ago, I closed the Etsy shop after a Holiday launch with the anticipation of opening it again after a short break. As life would have it, a short break turned to three years and the inventory is finally ready to be in your hands and homes for this wonderful season. The shop will be open for exactly one week only—Saturday to Saturday.

For all the emails I’ve received over the years asking, “is there any way I can buy an, ‘All I hath needed’ mug? It’s my favorite mug!” The answer is finally, yes. It’s just the leftover inventory from a huge stock all those years ago so it is limited and none of these items will be restocked. That particular is the mug that I use almost every day and the one we all reach for in a sea of other mugs, though we do have four in the cabinet at all times. The kids’ joyful joyful mugs are the most limited item in the whole batch.

A final note, the goal of this launch is to make the Holiday items an add-on for Merch, but Etsy isn’t quite as savvy as Shopify so I’m unable to do that. Larger sizes are dangerously low for the sweatshirt which is my personal obsession (and many people have come back to purchase a second as to not be without it—the highest compliment) while the smaller sizes are running very low in the tee. The tee is the favorite product of people I know in my own life, namely my most fashionable friend, my teenage niece (who has grabbed a second tee) and of course, O. My own husband.

I haven’t been a Small Business on Small Business Saturday in years so this feels all wobbly and unexpected, but your support really does mean the world. I pray you’re excited about these products and that the discount feels helpful and motivating. You really are the best community and physical products always add a whole new level of connection to me. Thank you for shopping small.

Happy Thanksgiving weekend, friends. Thankful for you, Thankful for Merch, Thankful Etsy saved the day when Shopify came to steal, kill and destroy. Happy Shopping!!